In the era of a constantly changing business environment , all the continued development in the Information Technology , and the restructuring processes that are taking place especially after the economical downward in the post 2007 aftermath , all companies have been trying to strategically organize the process of communication at the internal level and the external level , in other words , all the insiders and the outsiders who may have stake in the company and what it does.
Strategic Communication can mean either communicating a
concept, a process, or data that satisfies a long term strategic goal of an
organization by allowing facilitation of advanced planning, or communicating
over long distances usually using international telecommunications or
dedicatedglobal network assets to coordinate actions and activities of
operationally significant commercial, non-commercial and military business or
combat and logistic subunits. It can also mean the related function within an
organization, which handles internal and external communication processes.
Strategic communication can also be used for political warfare.(
Strategic Communication (SC) provides a conceptual umbrella
that enables organizations to integrate their disparate messaging efforts. It
allows them to create and distribute communications that, while different in
style and purpose, have an inner coherence. This consistency can, in some
instances, foster an echo chamber that reinforces the organizational message
and brand. At minimum, it prevents contradictory, confusing messaging to
different groups across all media platforms.
No comments:
Post a Comment