Corporation reputation and identity

http://www.mckinseyquarterly.com/Rebuilding_corporate_reputations_2367 . 
This article was published in Mckinsey Quarterly Magazine on june 2009 , after the financial crisis hit in 2008 , most of the companies -big corporations- , were affected by the unethical practices by some of these corporations ( Enron , Arther and Anderson , Lea mans brother ) ,however , the authors focused on how should the government response on the one hand , by re-regulate the industries in which these companies were running a businesses , and on the other hand it also focused on how should companies rebuild their reputation .
I recommend that you read this article , it is really interesting and has many benefits especially for us as students and studying in the next few chapters the reputation and the identity of the corporations .