Media Relations

Media Relation 

The last decade has been bringing up a continuous and tremendous amount of changes with regard to the media  in all its aspects,indeed,the Corporations were not exception to catch up these developments. 

The media is considered to be a very strong driving force at all levels, it has the potential to enhance the image or the otherwise!.

Regarding to business, the question is being raised why do we need media relations and what does it do? . the answer is easy and requires another question which is : why do we do businesses? to whom we produce products or provide services? . 

Corporations whether big or small run businesses and produce products and services to sell out to the consumers everywhere,thereby,generate the money it needs to satisfy the shareholders in these corporations who contributed by their money to receive inducements that exceed or at least equal the amount of money that was given as contribution.Therefore, when we talk about media relation we need to talk about the purpose of existence for a corporation . 

These corporations in all sizes , are indeed, trying to reach customers , these customers differ in many regards . They differ in their preferences , their tastes , their ages , their attitudes , their orientations, their perceptions , their geographical locations , their martial status  , their social positions , simply they are different from each other. In order for a company to better display and portray the message it wants , it needs media tools to be able to market and promote its products and services . 

The media is significant , its absolutely one of the most important forces to be accounted for from the corporations and we have been discussing so many cases where some corporations failed to catch up with media and failed to keep their customers therefore. 

Why the companies spend millions and millions on advertising? and why do they choose specific shows or social media channels to promote their products and services? . Its the game of competition , corporations have to spend this money and otherwise they would have left the race and got beaten. 

The big media sources play significant role is the business field , for example , if a company wants to produce new products and at the same time was not able to inform its consumers and other targeted potential segments  , then how come it is going to success and how it can survive ?! .  independent influences, such as Wall Street analysts and business media, compare and contrast companies and their leadership to help individuals and audiences stay informed and develop correct perceptions, opinions and judgments.  

Some of the main goals of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image. Studies have shown that consumers often base their purchase decisions on a company's reputation, so public relations can have a definite impact on sales and revenue. Public relations can be an effective part of a company's overall marketing strategy. In the case of a for-profit company, public relations and marketing should be coordinated to be sure they are working to achieve the same objectives.

Another major public relations goal is to create good will for the organization. This involves such functions as employee relations, stockholder and investor relations, media relations, and community relations. Public relations may function to educate certain audiences about many things relevant to the organization—including the business in general, new legislation, and how to use a particular product—as well as to overcome misconceptions and prejudices. For example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations may undertake educational programs regarding particular industries and their products and practices.(Read more : http://www.inc.com/encyclopedia/public-relations.html). 

The first and most important communication to economically essential individuals and audiences is an accurate description of what the company is anddoes.  Some marketers call this the “brand.”  It is the culture, strategy and execution of an enterprise based on the facts of what the enterprise does daily.
The challenge of creating a “brand” message is that there is no absolute truth  about a company or its leadership that all accept.  Facts are interpreted positively or negatively about any person or organization, but a “brand” message is  more of an operational statement than marketing communication.  A “brand’s” essence may not change for long periods, but expression of it might, given  shifts in culture, technology and scale of a business.(read more on:* Spencer Stuart Annual Route to the Top Study.  Available at www.spencerstuart.com ).

A corporation’s media relations efforts also have the potential power to change the thinking of its members as well. Just by employing strategic media elements and implementing a follow-through system, corporations have the potential to make a huge impact in the media relations world. One such example of this, and an example that I mention often on this blog, is the effects of social media through sites like Twitter. Corporations who take the time to develop their Twitter presence can make a difference to consumers. The American Corporation, Ford Motor Company, a part of The Big Three and in tough times right now, has developed a Twitter front that rivals any competitors and gives them an edge among consumers. Although financially they are in need of assistance, they also know that these tough times won’t last. They are turning to their customer base for answers, suggestions and discussions on giving the customer what they want.(read more on : http://www.corporate-eye.com/blog/2008/11/the-impact-of-media-relations-on-corporations/).